This Privacy Policy describes how annickvdw.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. General

1.1. AVDW BV, Van Putlei 10, 2018 Antwerp, Belgium, registered with the register of legal entities (Antwerp, division Antwerp) under the number 0764.636.647 ("AVDW") serves as the data controller for all (personal) data collected via our website and online store. For any questions, rights requests, or concerns, you can contact us as info@avdw.be. 

1.2. This Privacy Policy governs all personal data processing related to visitors, account holders, and customers on our website and web shop, outlining exactly what data we collect, how and why we process it, and your data subject rights.

1.3. AVDW understands the importance of protecting children’s privacy, especially in an online environment. Our site is therefore not designed for or directed at children.

2. Categories of personal data and processing purposes

2.1. We collect only what is necessary to serve our customers and operate the web shop:

A. Contact & Identification Data: name, email, shipping and billing address, phone number;

B. Account Credentials: stored only if you create an account (e.g. username, hashed password);

C. Order & Transaction Data: products purchased, order dates, payment method details processed via authorized third-party gateways;

D. Technical & Behavioral Data: IP address, browser/device type, pages visited, session duration via analytics tools;

E. Preferences & Communications: opt-in preferences such as newsletter subscriptions and personalized marketing consents.

2.2. Your data is used for a.o. the following legal purposes (Our processing is based on GDPR legal grounds: contract performance, explicit consent, legitimate interest, and statutory requirements):

A. Carrying out sales contracts (e.g. processing orders and delivering products);

B. Managing user accounts and preferences;

C. Enhancing website performance and user experience based on aggregated analytics (legitimate interest);

D. Sending marketing materials only when you have explicitly consented;

E. Preferences & Communications: opt-in preferences such as newsletter subscriptions and personalized marketing consents

F. Meeting legal obligations such as invoicing and tax compliance.

3. How long we retain your data

We retain personal data only as long as necessary for each purpose we collected it for, and in accordance with legally mandated retention periods (e.g. fiscal records). After expiry of the retention term or upon your deletion request, data is securely erased or irreversibly anonymized.

4. Sharing with third parties

4.1. We only disclose personal data to trusted third parties—such as payment processors, delivery services, IT providers, and legal advisors—with whom we have contracts and who are obliged to process data in compliance with GDPR. We do not sell or lease your data to unrelated third parties.

4.2. Where your personal data is transferred outside the European Economic Area (for example, via cloud services or payment providers), we ensure appropriate safeguards such as EU Standard Contractual Clauses or adequacy decisions are in place to protect your rights and data security.

5. Your rights

In accordance with Belgian Law (including the GDPR legislation), you have the following rights

A. Right to Access the personal data we process about you:

B. Right to Rectify inaccurate or incomplete data;

C. Right to Erasure (“right to be forgotten”) under certain conditions;

D. Restrict Processing or Object to certain processing activities;

E. Data Portability to receive your data in a structured, machine-readable format;

F. Withdraw Consent to marketing at any time, without affecting lawful past processing;

G. Not be subject to automated decision-making, including profiling, where applicable

To exercise any of these rights, please contact info@avdw.be. You may also lodge a complaint with the Belgian Data Protection Authority at www.gegevensbeschermingsautoriteit.be.

6. Updates 

We may periodically update this policy to reflect changes in law, technology, or business practices. Updates will be identified by a new “Last updated” date; for material changes affecting your rights, we will make reasonable efforts to notify you directly if you have provided consent to receive communications.